
Yesterday, AsAble.com hosted a private meeting with Don Dodge for a few LA startups at Google office in Santa Monica. Don Dodge is a Developer Advocate at Google helping developers build new applications on Google platforms and technologies. Prior to joining Google, Don was a startup evangelist at Microsoft. Don is also a veteran of five start-ups including Forte Software, AltaVista, Napster, Bowstreet, and Groove Networks.
Each entrepreneur got a chance to share with Don what they are working on. With years of his own experience in startups and from having seen so many projects, Don provided very specific feedback to each startup on their business concept, execution, pitch, technology as well as how google can help. Some of the notes I took from Don’s discussion:
- Figure out a niche, be it a vertical, or a location, or a partner to start out, be the best you can in that niche before going broad.
- Entrepreneurs don’t have to move to the Silicon Valley to make it work. There are different set of challenges of being in a much more saturated space of startups and where the demand for talents and cost of living are high.
- We are at an exciting time where media and technology collide.
- Having a direct saleforce is very difficult to scale. Figure out how to have an automated front end for vendor acquisition can help a lot for scalability. Think of a model parallel to the self serve model used in adwords.
- When you look at a trend, think about timing and see if you have enough cash to sustain until the market meet you.
- Bit.ly and Twitpic are huge because they add capabilities to Twitter. What other capabilities can you think of to add to Twitter?
The feedback was extremely valuable and insightful. Don also offered support through encouragement and offered to make relevant introductions for each person.
Here are some notes from those who attended:

“Don Dodge is Google’s most valuable asset in startup relations, having been in the startup trenches himself, he’s capable of recommending not only what startupscan do but also what they should do.” – Matthias Galica
“Kudos to Giang for another great meetup. Hearing Don Dodge’s thoughts on the handful of startups in the room, as well as Google’s way of working with startups, was invaluable. We’re looking forward to staying in touch with Don.” – Joey Flores
“I really enjoyed Don’s candid responses to our questions (when we weren’t asking him to divulge corporate secrets that is). His experience in the areas of all of our startups, from couponing to digital music distribution, gave us all perspective on what we’re overlooking by being so close to our products.” – Stefan Wrobel
“Don had a lot of great insight and feedback for all those startups at the meeting. It’s obvious he is genuinely interested in seeing developers succeed whether they’re using a Google product/service or not.” – Josh Kornoff
“It’s always great to speak with people like Don who have an uncanny ability to deliver the sort of candid, helpful feedback that all entrepreneurs need. Honestly, there really is no panel event that tops the effect of being a part of an intimate round-table discussion like this. Awesome guest. Awesome entrepreneurs. Awesome event.” – Robert Kiraz
Like to acknowledge it or not, most early stage startups have dreamt of being acquired by Google some day. Thank you Don, for meeting with us.
As you probably know, I like to organize small get together with interesting people like Don for early stage startup entrepreneurs. I think smaller events are more intimate. It allows us to get to know each other better. We have had startups that received funding as a result of meeting investors in one of these meetups. Here are some of my past events:
- Strange drinks with Brad Feld
- Fun time with Dave McClure
- Drinks with Andy Liu
- Startup Coffee with Paige Craig
- Coffee with Micah Baldwin
- Breakfast with David Hauser
- Pancakes & CrashSpace visit with Josh Fraser
- A day out to Getty Museum with David Lifson
Subscribe to our newsletter to get information about upcoming private events like this.
Right now my events are around LA. I would like to do this for other areas as well. If you are at startup founder outside of LA and are interested in this type of meetup, please let me know. If I have enough interest in a certain location, I will arrange for it.
Stay wonderful.





Over the past 17 years, Barri Carian has developed an expertise on what it takes to create a sustainable business partnership, from choosing wisely to feeding and nurturing the relationship. Most of this knowledge has come from conducting dozens of “partnership interventions”, in an effort to save the relationship, the partnership and the business.
I’m starting an email newsletter to keep you posted on activities around AsAble.com, including my private networking events and upcoming live web shows. This is the 1st newsletter that went out this morning. I won’t be posting future mail out on the site, but you can
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